Executive summary and six decisions
The thesis, four context figures and what to do on Monday to choose your first use case.
HGX RESEARCH · WHITE PAPER 2026
The intelligent hotel
How to connect data, decisions and action to sell better, serve better and operate with control. 58 pages for hotel leaders, free.
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80use cases assessed by risk, data and viability without a PMS
6leadership decisions to move from pilot to results
20questions before approving any AI initiative
12months of roadmap with decision gates
“AI interprets and proposes; authorised systems confirm; a person is accountable.”
The paper’s thesis, in one line.WHAT’S INSIDE
A framework for deciding, not a catalogue of promises
Portfolio of 80 use cases
Each case with autonomy level, data, metric, risk and whether it is viable without PMS integration.
12 cases for an independent hotel
Where to start at properties of 40 to 150 rooms, with the first metric for each case.
12-month roadmap
Four phases with decision gates: what must be proven before expanding.
Regulation without surprises
EU AI Act (Article 50 already applies), Spain’s AESIA and a twelve-market map.
20 questions before approval
The checklist for the leadership team, plus 15 mistakes and 12 red lines.
A LOOK INSIDE
Made to be read and to be used
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